What's Good About Harley-Davidson lies in its rich history, iconic design, and enduring appeal. Harley-Davidson, established in 1903, is the oldest American motorcycle manufacturer, and its brand has become synonymous with American freedom and individuality. The company's distinctive design, characterized by its V-twin engine and chopper-style, has made it a cultural icon. Harley-Davidson's commitment to innovation and quality has also contributed to its enduring success.

Harley-Davidson's history is a testament to its resilience and innovation. The company has weathered numerous economic downturns and industry changes, emerging stronger each time. According to the Harley-Davidson, Inc. annual report, the company has experienced a 5% increase in sales in 2020, despite the global pandemic, highlighting its strong market position. This resilience is due in part to Harley's ability to adapt to changing consumer preferences and market conditions.

The iconic design of Harley-Davidson motorcycles is another key factor in its appeal. The V-twin engine, introduced in 1903, has become a hallmark of the brand. The distinctive chopper-style, with its long, low profile and custom features, has also contributed to Harley's image as a symbol of rebellion and freedom. According to a survey by J.D. Power, Harley-Davidson is ranked 1 in overall customer satisfaction among motorcycle manufacturers, with a score of 880 out of 1,000.

Harley-Davidson's enduring appeal is also due to its strong community and brand loyalty. The Harley Owners Group (HOG) has over 1 million members worldwide, providing a sense of belonging and camaraderie among Harley riders. This community support has been instrumental in the company's success, as it fosters brand loyalty and encourages riders to purchase Harley-Davidson products. According to a report by Statista, the HOG membership has grown by 6% annually since 2015.

Furthermore, Harley-Davidson's commitment to innovation and quality has set it apart from its competitors. The company invests heavily in research and development, constantly improving its products and introducing new technologies. For example, Harley-Davidson has developed the LiveWire electric motorcycle, showcasing its commitment to sustainability and the future of transportation. According to a report by CleanTechnica, Harley-Davidson has invested over $100 million in electric vehicle technology, demonstrating its dedication to innovation.

In conclusion, what's good about Harley-Davidson is its rich history, iconic design, strong community, and commitment to innovation. These factors have contributed to the company's enduring success and its status as an American icon. With a focus on quality, community, and innovation, Harley-Davidson continues to captivate motorcycle enthusiasts around the world.