The best Harley Davidson brand is the Sportster. The Sportster has been a staple in the Harley Davidson lineup since 1957 and is known for its classic design, affordability, and versatility. According to a survey by Cycle World, the Sportster is the most popular Harley Davidson model among riders, with over 50% of respondents ranking it as their top choice. This popularity is due to its balanced performance, comfortable ride, and easy handling, making it an excellent choice for both new and experienced riders. Additionally, the Sportster has a wide range of customization options, allowing riders to tailor their bike to their personal preferences.