The Ford Kuga is generally considered the better choice between the two due to its more affordable pricing, practicality, and better fuel efficiency. The BMW X1, while offering a luxurious driving experience and advanced technology, comes at a higher price point and may not be as cost-effective for everyday use.

The Ford Kuga offers a competitive price tag compared to the BMW X1, making it more accessible to a wider range of consumers. According to Kelley Blue Book, the Kuga starts at around $25,000, while the X1 starts at approximately $35,000. This significant price difference can be attributed to the Kuga's more basic features and less luxurious interior compared to the X1.

In terms of fuel efficiency, the Kuga also has an advantage. The Kuga's standard engine is a 1.5-liter EcoBoost, which achieves an estimated fuel economy of 23/30 mpg (city/highway), according to the EPA. The X1, on the other hand, offers a 2.0-liter inline-four engine with an estimated fuel economy of 22/28 mpg. While the difference in fuel efficiency is minimal, the Kuga's lower starting price and better fuel economy make it a more practical choice for daily driving.

Additionally, the Kuga offers a more spacious and versatile interior compared to the X1. The Kuga provides 39.2 cubic feet of cargo space with the rear seats up and 65.3 cubic feet with the seats folded down, which is more than the X1's 25.3 cubic feet with the rear seats up and 53.1 cubic feet with the seats folded down. This makes the Kuga a better option for families or those who require more cargo space.

While the BMW X1 does offer a more refined driving experience and advanced technology features, the Ford Kuga's affordability, practicality, and better fuel efficiency make it the superior choice for most consumers.