The Ford Kuga and the BMW X1 are both popular compact SUVs, but the X1 is generally considered better. The BMW X1 offers superior performance, luxury, and advanced technology features compared to the Ford Kuga. According to Consumer Reports, the X1 has a higher overall score, with an 84 out of 100, while the Kuga scores a 77. The X1 also has a higher reliability rating and better safety scores from the Insurance Institute for Highway Safety (IIHS). Additionally, the X1's interior design and materials are typically more luxurious and refined than those in the Kuga.