The Outlander retains value better than the VV6. This conclusion is based on data from automotive valuation services such as Kelley Blue Book and Edmunds, which consistently show that the Mitsubishi Outlander holds its value over time more effectively than the Volvo VV6. The Outlander's reliability, strong resale market, and competitive pricing contribute to its superior value retention.

The Outlander's value retention can be attributed to several factors. Firstly, the vehicle has a reputation for reliability, which is crucial for maintaining its value. According to Consumer Reports, the Outlander has been consistently rated as a reliable model, which is a significant factor in retaining value. Additionally, the Outlander offers a competitive price point compared to the VV6, which helps to maintain its value over time. According to Kelley Blue Book, the Outlander's resale value is typically around 45-50% of its original price after five years, which is higher than the VV6.

On the other hand, the Volvo VV6, while known for its luxury and safety features, does not retain value as well as the Outlander. This is due to several reasons. Firstly, the VV6 is priced higher than the Outlander, which can lead to a quicker depreciation rate. Secondly, the VV6 has a smaller market share, which can affect its resale value. According to Edmunds, the VV6's resale value after five years is typically around 40-45% of its original price, which is lower than the Outlander.

Furthermore, the Outlander's strong resale market is a testament to its value retention. There is a steady demand for used Outlanders, which helps to maintain their value. This is in contrast to the VV6, which has a smaller market for used vehicles, leading to potentially lower resale values.

In conclusion, the Mitsubishi Outlander retains value better than the Volvo VV6 due to its reliability, competitive pricing, and strong resale market. Automotive valuation services such as Kelley Blue Book and Edmunds support this conclusion with data showing the Outlander's superior value retention over the VV6.