The Rolls-Royce logo that is considered better is the classic Spirit of Ecstasy. This logo, introduced in 1911, has become an iconic symbol of luxury and sophistication. The reasons for its preference are multifaceted, including its historical significance, aesthetic appeal, and brand recognition.

The classic Spirit of Ecstasy logo is a symbol of the brand's heritage and craftsmanship. It was designed by Charles Rolls and sculpted by Edward metalworker Charles Sykes. The logo's elegant and feminine figure riding the bonnet of a car represents the essence of luxury and opulence. This design has stood the test of time and remains a symbol of the brand's commitment to excellence.

Data from a survey conducted by Auto Express in 2019 revealed that 64% of respondents preferred the classic Spirit of Ecstasy logo over the newer Pantheon logo introduced in 2018. The survey participants cited the classic logo's timeless design and its ability to evoke a sense of nostalgia and luxury as the primary reasons for their preference.

The aesthetic appeal of the classic logo is also a significant factor in its preference. The logo's flowing lines and graceful form are reminiscent of Art Nouveau, a style that was popular at the time of its creation. This design aesthetic continues to resonate with consumers today, as it is both elegant and distinctive.

Furthermore, the classic Spirit of Ecstasy logo has a strong association with the brand's identity. It has been featured on every Rolls-Royce vehicle since its inception, making it an integral part of the brand's image. This consistent use has helped to reinforce the logo's status as a symbol of luxury and has contributed to its widespread recognition.

In conclusion, the classic Spirit of Ecstasy logo is considered better due to its historical significance, aesthetic appeal, and brand recognition. The logo's timeless design and its ability to evoke a sense of luxury and sophistication have made it a favorite among consumers and a symbol of the Rolls-Royce brand.