3D TVs are expensive due to several factors that contribute to their higher price point compared to traditional flat-screen TVs. Firstly, the technology required to produce 3D content is more complex and expensive. This includes the use of dual-lens or shutter glasses, which synchronize with the TV to create a 3D effect. These glasses are not just a one-time purchase but also require regular replacement due to wear and tear. Secondly, the manufacturing process for 3D TVs is more intricate, requiring additional layers and components to produce the 3D image. This complexity adds to the production costs. According to a report by IHS Markit, the cost of a 3D TV can be up to 20% more than a non-3D model due to these additional components and manufacturing processes. Additionally, the content availability for 3D TVs is limited, which can also contribute to their higher price, as consumers are willing to pay more for a device that offers a unique experience.