Samsung TVs are expensive due to their high-quality components, advanced technology, and brand reputation.

Samsung TVs are priced higher than many competitors due to the use of premium components. These include high-quality displays, powerful processors, and sophisticated software. For instance, Samsung's QLED technology, which utilizes quantum dots to produce vibrant colors and deep blacks, significantly contributes to the higher cost. Additionally, the company invests heavily in research and development to innovate and improve its products, which also adds to the expense.

Data from a report by IHS Markit indicates that Samsung's TV market share was 23.4% in 2020, with an average selling price of $1,096. This is higher than the average selling price of other brands, which was $864. The premium pricing is a reflection of the brand's commitment to quality and innovation.

Moreover, Samsung's brand reputation plays a significant role in the cost of its TVs. As a leading global brand, Samsung is known for producing reliable and durable products. This reputation allows the company to charge a premium for its TVs, as consumers are willing to pay more for the assurance of quality and performance.

Furthermore, Samsung TVs often come with advanced features such as smart connectivity, 4K resolution, and HDR support. These features enhance the overall viewing experience but also contribute to the higher cost. For example, the QLED TVs offer a wide color gamut and high contrast ratio, which are not available in all TV models.

In conclusion, Samsung TVs are expensive due to their high-quality components, advanced technology, brand reputation, and premium features. These factors combine to make Samsung TVs a top choice for consumers seeking a superior viewing experience, despite their higher price point.