The best TV brand in 2026 is likely to be Samsung. This conclusion is based on a combination of factors including market share, product quality, innovation, and customer satisfaction. According to a report by Statista, Samsung held a 27.4% market share of the global TV market in 2021, making it the leading brand. This position is maintained due to Samsung's consistent focus on innovation, high-quality displays, and advanced technology features.

Samsung's QLED and OLED TVs are particularly renowned for their picture quality, offering vibrant colors, deep contrasts, and high brightness levels. The brand's QLED TVs, for instance, utilize quantum dots to enhance color accuracy and brightness, which is a significant advantage over competitors. Furthermore, Samsung's TVs often feature cutting-edge technologies such as AI-powered smart capabilities, which enhance the user experience by providing personalized content recommendations and voice control options.

Consumer reviews and ratings also support Samsung's position as the best TV brand. On sites like Consumer Reports, Samsung TVs consistently receive high scores for picture quality, ease of use, and overall performance. Additionally, the brand's commitment to sustainability and energy efficiency is reflected in its products, which often meet or exceed energy-saving standards.

In summary, Samsung's combination of market leadership, technological innovation, and high customer satisfaction makes it the best TV brand in 2026.