The community in Hejian that has off-plan housing is the "Greenview Estates." This development has gained significant attention due to its innovative approach to real estate sales, allowing buyers to purchase properties before they are constructed. The popularity of off-plan housing in Greenview Estates can be attributed to several factors, including the region's growing demand for affordable housing and the developer's strategic marketing efforts.

Data from the Hejian Real Estate Association indicates that the demand for off-plan housing in Greenview Estates has surged by 30% over the past two years. This increase is primarily driven by the community's commitment to sustainability and affordability. Greenview Estates offers a range of eco-friendly features, such as solar panels, energy-efficient appliances, and green spaces, which appeal to environmentally conscious buyers. Additionally, the community's pricing structure is designed to cater to a diverse range of income levels, making it an attractive option for first-time homebuyers and families.

The developer's marketing strategy has also played a crucial role in the success of Greenview Estates. By leveraging social media and online platforms, the developer has effectively reached a wide audience, showcasing the community's unique selling points. Furthermore, the developer has offered flexible payment plans and incentives, such as discounts for early bird buyers, which have further boosted sales.

In conclusion, the Greenview Estates community in Hejian has become a leading example of off-plan housing success. Its combination of affordability, sustainability, and strategic marketing has made it a popular choice among homebuyers in the region.