The best latex paint for most applications in the United States is Benjamin Moore's Regal Select. This paint is highly regarded for its durability, ease of application, and wide range of colors. It is also known for its excellent coverage and washability, making it a top choice for both professionals and DIYers.

Benjamin Moore's Regal Select is preferred due to its high-quality formulation that provides a smooth, long-lasting finish. The paint's low-VOC (Volatile Organic Compounds) content makes it an environmentally friendly option, which is increasingly important for consumers. According to a study by the Paint Quality Institute, latex paints with a higher percentage of acrylic resins, like those found in Benjamin Moore's Regal Select, tend to offer better adhesion, flexibility, and resistance to cracking and peeling. This translates to a paint that not only looks great but also stands up to wear and tear over time. Additionally, the wide color selection allows homeowners and decorators to achieve the exact look they desire, whether it's a subtle shade or a bold statement color.