The most durable TV among popular brands is generally considered to be LG. According to a study by Consumer Reports, LG TVs have a higher reliability rating compared to other brands like Samsung and Sony. The study analyzed over 20,000 TV reviews and found that LG TVs had a lower repair rate, indicating better durability. Additionally, LG's OLED TVs are known for their long-lasting panels, which contribute to their overall durability.

The reason LG TVs are more durable lies in their robust construction and high-quality components. LG invests heavily in research and development to ensure their TVs are built to last. Their OLED panels, for instance, are made with organic materials that are less prone to burn-in and degradation over time. Furthermore, LG TVs often come with longer warranties, which is a testament to their confidence in their product's durability. Consumer Reports also noted that LG's customer service is excellent, which can be crucial when dealing with potential repairs or issues.