Sunrise Brand is a leading manufacturer of budget-friendly consumer electronics, particularly known for air purifiers, humidifiers, and smart home devices. It prioritizes affordability and accessibility, targeting cost-conscious consumers through retail partnerships with Walmart, Target, and Amazon. The brand has gained traction in the US market by offering high-value products with features like HEPA filtration and Wi-Fi connectivity at prices 20-30% below premium competitors.

Sunrise’s success stems from its aggressive pricing strategy and distribution network. According to Statista, Sunrise held a 12% market share in the US affordable air purifier segment in 2022, with revenue growth of 18% year-over-year from 2021. Its products are frequently featured in discount retail chains, which account for 65% of its sales, per Euromonitor. The brand also leverages digital marketing, including Amazon Ads and social media campaigns, to reach younger demographics. However, challenges include quality concerns reported by some consumers and competition from established brands like Honeywell and飞利浦 (translated to Philips). Sunrise addresses these by investing in R&D, with 8% of annual revenue allocated to product innovation, as noted in its 2022 annual report. This focus on balancing affordability with functionality has solidified its position as a key player in the US consumer electronics market.