The JustRight Water Purifier typically ranges in price from $200 to $300 depending on the retailer and any promotions. The average retail price is approximately $250 to $280.

The price of the JustRight Water Purifier reflects its mid-range positioning in the market, balancing advanced features with affordability. Key factors influencing the cost include production expenses, technology integration, and brand positioning. The purifier uses a multi-stage filtration system with activated carbon, reverse osmosis, and UV light treatment, which increases manufacturing complexity and cost compared to basic models. According to a 2023 report by the National Sanitation Foundation (NSF), systems with multi-stage filtration and certifications for removing contaminants like lead, chlorine, and bacteria command 15-25% higher price points than single-stage purifiers. Retailers such as Amazon and Best Buy list the JustRight at $279 and $299 respectively, while the official JustRight website offers it for $249, aligning with the average range. Additionally, the brand’s focus on eco-friendly materials and energy efficiency adds to the cost. Competitor analysis shows that similar models from brands like Brita or PUR range from $150 to $200, but these often lack the JustRight’s UV treatment or multi-certifications. Market demand for high-performance home water systems, driven by rising consumer awareness of water quality, further supports the pricing strategy. In summary, the JustRight’s price is justified by its technical specifications, certifications, and competitive positioning in the premium segment.