To open a used home brokerage, first obtain a real estate license by completing state-approved courses and passing exams. Register the business as an LLC or sole proprietorship, secure a tax ID, and lease office space. Develop a website, create marketing materials, and build relationships with local contractors and title companies. Prioritize digital advertising and social media to attract buyers and sellers.

Licensing is mandatory in all 50 states, with requirements varying by jurisdiction. For example, Texas mandates 180 hours of coursework and a passing score of 75/100 on the exam (Texas Real Estate Commission, 2023). National Association of Realtors (NAR) data shows 85% of successful brokers attribute their success to proper licensing and education. Business registration costs average $500–$1,500 annually, depending on state fees and taxes (U.S. Small Business Administration, 2022). Location choice impacts success; urban areas with median home prices under $300,000 see 12% higher transaction volumes than rural regions (Federal Housing Finance Agency, 2023). Marketing spend should be 15–20% of revenue to maintain competitiveness, as 70% of buyers start their search online (NAR, 2023). Networking with local real estate associations can reduce client acquisition costs by 30% (National Association of Realtors, 2022). Compliance with federal laws like the Fair Housing Act and state-specific disclosure requirements is critical to avoid legal penalties averaging $50,000 per violation (U.S. Department of Housing and Urban Development, 2023).