IKEA is a Swedish multinational company specializing in affordable, flat-pack furniture and home accessories. It operates a global retail network with a focus on innovation, sustainability, and customer-centric design. The company emphasizes self-service shopping, DIY assembly, and a mix of online and in-store experiences to reduce costs and enhance accessibility.

IKEA’s success stems from its unique business model and strategic priorities. First, its flat-pack design minimizes shipping costs and storage space, enabling competitive pricing. For example, Statista reports that IKEA’s average product price is 20-30% lower than competitors like Walmart or Amazon. Second, sustainability is central to its operations. By 2021, 70% of materials used in products were renewable or recyclable, aligning with its 2030 goal of becoming circular. The company also prioritizes carbon neutrality, aiming to reach net-zero emissions by 2040. Financially, IKEA generated $42.8 billion in 2022 revenue, up 8% year-over-year, driven by strong demand in North America and Europe. Its global presence in 49 countries and 448 stores underscores scalability. Additionally, IKEA’s digital transformation—such as its 2019 launch of a $1.5 billion online marketplace—has boosted sales, with 30% of purchases now made online. These strategies have solidified IKEA’s position as a leader in affordable, eco-conscious home solutions.