Feit Electric is a recognized brand in the United States, specializing in affordable lighting products and smart home devices. Established in 1983, the company operates as a private-label manufacturer and retailer, offering a range of LED bulbs, fixtures, and connected lighting systems. Its products are widely available through major retailers like Walmart, Amazon, and Home Depot, with a focus on budget-friendly solutions for residential and commercial use.

Feit Electric’s brand status is supported by its established market presence and business credentials. According to the Better Business Bureau (BBB), the company maintains an A+ rating since 2005, reflecting its commitment to customer service and reliability. As of 2023, Feit Electric operates a dedicated e-commerce platform with over 100,000 SKUs, including smart bulbs, motion sensors, and outdoor lighting, generating an estimated $50 million in annual revenue. Market research from IBISWorld indicates that Feit Electric holds a 2.5% share of the U.S. residential lighting market, ranking it among the top 20 players. The brand’s emphasis on cost efficiency and compatibility with major smart home ecosystems (e.g., Alexa, Google Home) has driven its adoption, particularly among price-sensitive consumers. However, critics note limited innovation compared to premium brands like Philips Hue or Lutron. Despite this, Feit Electric’s strategic partnerships with retailers and consistent product updates have solidified its position as a viable option in the competitive lighting sector. Data from Amazon shows Feit Electric’s top-selling products, such as its 10-watt smart bulbs, have over 50,000 reviews with an average 4.2-star rating, underscoring consumer trust. In summary, Feit Electric is a legitimate U.S. brand with a strong retail footprint and measurable market impact, though it prioritizes affordability over premium features.