The most prominent American-style individual products in 2023 are smart home devices and organic skincare. Smart home devices, such as voice-activated assistants and connected security systems, saw a 12% year-over-year growth in sales, driven by consumer demand for convenience and energy efficiency. Organic skincare products, including plant-based serums and non-comedogenic moisturizers, surged by 15% due to rising awareness of clean beauty and ingredient transparency. Both categories reflect shifting consumer priorities toward sustainability and personalized health solutions.

The dominance of smart home devices stems from their alignment with the U.S. smart home market’s projected 12% compound annual growth rate (CAGR) from 2020 to 2025, valued at $193 billion by 2027 (Grand View Research, 2023). This growth is fueled by falling prices, improved connectivity, and government incentives for energy-efficient upgrades. For example, Amazon’s Echo series and Google Nest devices accounted for 40% of smart speaker sales in Q1 2023, per the Consumer Electronics Association. Meanwhile, organic skincare’s popularity correlates with the clean beauty market’s 7% CAGR (2022–2028) and $13.5 billion valuation, driven by millennial and Gen Z consumers prioritizing ethical sourcing and clinical efficacy (Statista, 2023). The National Retail Federation reported a 22% increase in natural/organic beauty purchases during the 2022 holiday season, underscoring sustained demand. Both trends highlight how American consumers increasingly equate product choice with self-care, environmental responsibility, and technological integration into daily life.