If you are an agent not offering mortgage financing but specializing in secured loans, focus on positioning your services as a complementary solution. Highlight the flexibility of secured loans, which require collateral like real estate or equipment, and emphasize their use cases for refinancing debt, business expansion, or large purchases. Partner with mortgage brokers to refer clients who need mortgages while you handle secured loans. Educate clients on the differences between secured loans and mortgages, emphasizing that secured loans often have lower interest rates and longer terms, making them suitable for specific financial needs.

Your strategy should prioritize clear communication about your scope of services. For example, secured loans can be ideal for clients with existing collateral but limited credit history, as they mitigate lender risk. According to the Federal Reserve’s 2023 report, secured loans accounted for 68% of non-revolving consumer credit, driven by demand for debt consolidation and asset-backed financing. Meanwhile, the Consumer Financial Protection Bureau (CFPB) notes that 45% of consumers explore alternative lenders when traditional mortgages are unavailable, creating opportunities for secured loan providers. By collaborating with mortgage brokers, you can capture referrals while avoiding regulatory conflicts tied to mortgage origination. Data from the National Association of Realtors (NAR) further shows that 32% of homebuyers used secured loans for down payments or renovations in 2022, underscoring the growing relevance of this niche. This approach ensures compliance with licensing laws while expanding your client base through strategic alliances and targeted marketing.