Marco Polo's Top 3 Recommended Products for 2023 are smart home devices, eco-friendly products, and health and wellness technology. These categories dominate due to sustained demand from U.S. buyers seeking efficiency, sustainability, and personal well-being.

Smart home devices, such as voice assistants and connected lighting systems, lead the rankings with a 35% year-over-year growth in buyer inquiries on Marco Polo. Data from the platform shows that 62% of U.S. retailers prioritize automation tools to reduce operational costs, aligning with broader trends in IoT adoption. Eco-friendly products, including reusable bags and biodegradable packaging, follow closely, driven by a 40% increase in searches tied to corporate sustainability mandates. A 2023 report by the National Retail Federation noted that 78% of consumers now prefer brands with eco-conscious initiatives, directly boosting demand for these items. Health and wellness tech, such as fitness trackers and mental health apps, rank third, with a 28% surge in orders since 2022. Marco Polo’s analysis attributes this to post-pandemic focus on preventive healthcare and remote wellness solutions. For example, a leading U.S. retailer reported a 45% revenue increase from health-related products in Q2 2023, citing Marco Polo’s curated supplier network for quality assurance. Collectively, these products reflect shifting consumer priorities and supply chain adaptability, supported by Marco Polo’s real-time data on U.S. market trends.