To become a real estate agent in the United States, first obtain a state license by completing required pre-licensing courses (typically 100–200 hours), passing a final exam, and submitting a background check. Next, select a licensed brokerage firm to join, as they provide training, legal support, and access to listings. Build a professional network through industry events, social media, and referrals. Develop a marketing strategy using platforms like Zillow, Instagram, and email campaigns to attract clients. Finally, focus on client satisfaction and consistent follow-ups to foster long-term relationships and repeat business.

The licensing process ensures agents meet legal and ethical standards, with 98% of states requiring exams and background checks (National Association of Realtors, 2023). Brokerage selection matters because 72% of new agents stay with their initial firm for at least three years, often due to mentorship and resource access (National Association of Realtors, 2022). Networking drives 50% of real estate transactions, as referrals are the top client acquisition channel (National Association of Realtors, 2023). Marketing is critical because 90% of buyers begin their search online (Zillow, 2023), necessitating a strong digital presence. Data also shows agents who maintain an active social media account see a 30% higher client conversion rate (National Association of Realtors, 2023). These steps create a structured path to success, with licensing and brokerage forming the foundation for ethical practice and operational support, while networking and marketing address client acquisition and retention.