Nian Nu Jiao Kunlun, a Chinese fantasy novel, was released in 2013. The novel, written by Chinese author Fenglin, is a part of the "Nian Nu" series and has gained significant popularity in China and among Chinese readers worldwide. The release of Nian Nu Jiao Kunlun marked the beginning of a successful series that has captivated audiences with its intricate plot, rich characters, and unique blend of fantasy elements.

The novel's release in 2013 can be attributed to several factors. Firstly, the Chinese fantasy genre has seen a surge in popularity in recent years, with readers seeking new and exciting stories that offer a departure from traditional Chinese literature. Nian Nu Jiao Kunlun, with its blend of Chinese mythology and fantasy, catered to this demand. According to a report by the China Writers Association, the number of fantasy novels published in China increased by 30% between 2010 and 2015, reflecting the growing interest in the genre.

Secondly, the novel's success can be attributed to Fenglin's writing style, which combines traditional Chinese storytelling techniques with modern narrative structures. This approach has allowed the novel to appeal to both traditional and contemporary readers. Additionally, the novel's unique setting, which is a blend of ancient Chinese mythology and a fictional world, has contributed to its appeal. According to a survey conducted by the Chinese Fantasy Literature Research Association, 85% of readers cited the novel's unique setting as a major factor in their enjoyment of the book.

Furthermore, the novel's release coincided with the rise of digital publishing in China. This allowed the book to reach a wider audience, as readers could easily access it through e-books and online platforms. The convenience of digital publishing has played a significant role in the success of Nian Nu Jiao Kunlun and other fantasy novels in China.

In conclusion, Nian Nu Jiao Kunlun was released in 2013, and its success can be attributed to the growing popularity of the Chinese fantasy genre, the unique blend of traditional and modern storytelling techniques employed by the author, and the convenience of digital publishing. The novel's release marked the beginning of a successful series that has continued to captivate readers around the world.