Zhenhai High School employs a multifaceted recruitment strategy to attract students. The school primarily relies on a combination of academic excellence, extracurricular activities, and targeted marketing campaigns to attract prospective students. Academic excellence is a key factor, as the school boasts high graduation rates and a strong track record of students being accepted into top universities. Extracurricular activities, including sports, arts, and clubs, are also emphasized to appeal to a diverse range of interests. Additionally, Zhenhai High School actively participates in regional and national education fairs, collaborates with educational institutions, and utilizes social media platforms to reach potential students and their families.

The reasons behind Zhenhai High School's successful recruitment strategy are rooted in its commitment to providing a well-rounded education and its reputation for academic achievement. According to a report by the National Center for Education Statistics (NCES), students who attend schools with a strong focus on extracurricular activities tend to have higher graduation rates and are more likely to pursue higher education. Zhenhai High School's emphasis on these activities, coupled with its academic prowess, makes it an attractive option for students seeking a comprehensive educational experience. Furthermore, the school's active participation in recruitment events and its use of social media have helped it reach a wider audience, increasing its visibility and appeal. Data from the American School Counselor Association (ASCA) indicates that schools that engage in targeted marketing and outreach efforts are more likely to attract a diverse student body, which further enhances the school's reputation and appeal.