Zhong Kui's Extraordinary Animation is set to release on August 5, 2023. This highly anticipated animated film is based on the Chinese mythological figure Zhong Kui, known for his role as a ghost hunter. The release date was officially announced by the production studio, which has been working diligently to bring this classic tale to life with modern animation techniques.

The decision to release Zhong Kui's Extraordinary Animation on August 5, 2023, is strategic for several reasons. Firstly, this date falls during the summer movie season, which is traditionally a peak time for box office success. By capitalizing on this period, the film aims to attract a large audience and maximize its commercial potential. Additionally, the release date coincides with the Chinese Mid-Autumn Festival, a significant cultural event that celebrates family reunions and the moon. This timing is particularly beneficial as it allows the film to tap into the cultural significance of Zhong Kui, who is revered in Chinese folklore for his ability to protect families from evil spirits.

Data from previous animated film releases in the United States suggests that summer releases tend to perform well at the box office. For instance, the animated film "Incredibles 2" released on June 15, 2018, and grossed over $1 billion worldwide. This success highlights the potential for a strong summer release. Furthermore, the Mid-Autumn Festival has been a successful time for Chinese-themed films in the past. For example, the 2019 film "The Wandering Earth" released during the festival and became one of the highest-grossing Chinese films of all time. These examples demonstrate the strategic importance of the release date chosen for Zhong Kui's Extraordinary Animation.