To write a beautiful essay, one must first establish a clear structure, ensuring each paragraph serves a purpose within the overall argument. Clarity is key, as it allows readers to follow the writer's train of thought effortlessly. Engagement is achieved through vivid language, compelling anecdotes, and a personal touch that resonates with the reader. According to a study by the University of California, Los Angeles (UCLA), essays with a clear structure and engaging content receive higher scores from readers and professors alike.