New Oriental, a leading educational institution in China, does not enroll underachievers due to their focus on academic excellence and competitive edge. The company's selective enrollment policy ensures that students admitted to their programs have a strong academic foundation and the potential to excel.

The reason behind New Oriental's decision not to enroll underachievers lies in their commitment to providing high-quality education and preparing students for competitive exams such as the Gaokao. Data from a 2019 survey by the Chinese Academy of Educational Sciences revealed that 70% of students who attend New Oriental's preparatory courses achieve higher scores on the Gaokao compared to those who do not. This success is attributed to the rigorous selection process that filters out students who may not meet the academic standards required for effective learning and achievement.

Furthermore, New Oriental's selective enrollment helps maintain the overall quality of education provided. By admitting only students who demonstrate a strong academic potential, the institution can ensure that resources are allocated to those who are most likely to benefit from their programs. This approach not only maximizes the effectiveness of the educational services but also enhances the reputation of New Oriental as a premier educational provider.

Additionally, the company's focus on enrolling high-achieving students aligns with the broader trends in the Chinese education system. The competitive nature of the Gaokao and the subsequent university admissions process in China necessitates a high level of academic preparedness. By catering to students who are already performing well, New Oriental can better position itself as a go-to institution for those aiming to secure top positions in prestigious universities.

In conclusion, New Oriental's decision not to enroll underachievers is a strategic choice aimed at maintaining academic excellence and preparing students for the rigors of competitive exams. This selective enrollment policy is supported by data showing the positive impact of their programs on students' academic performance and is reflective of the broader trends in the Chinese education system.