The most sought-after products to sell online in the United States are smart home devices and sustainable fashion items. Smart home devices, such as voice assistants, security cameras, and energy-efficient appliances, have seen a surge in demand due to the ongoing shift toward remote work and energy conservation. Sustainable fashion, including eco-friendly clothing, reusable accessories, and ethically made products, has also grown significantly as consumers prioritize environmental responsibility.

Smart home devices are driven by the expansion of remote work and smart home adoption. According to a 2023 report by Statista, the global smart home market is projected to reach $258 billion by 2027, with a compound annual growth rate of 14.3%. In the U.S., Amazon’s 2023 Best Sellers list highlights products like Wi-Fi-enabled thermostats and smart security systems, which saw sales increases of over 200% year-over-year. These trends align with Google Trends data, which shows consistent spikes in searches for “smart home devices” and “energy-efficient appliances” since 2021.

Sustainable fashion is fueled by consumer demand for eco-conscious brands. A 2023 Nielsen survey found that 66% of U.S. consumers are willing to pay more for sustainable clothing, with Gen Z and millennials leading this shift. The EPA estimates that the U.S. textile waste alone reached 17 million tons in 2022, prompting brands to promote reusable materials and carbon-neutral production. Platforms like Shopify and Etsy report a 150% increase in sustainable fashion listings since 2020, with keywords like “vegan leather” and “organic cotton” dominating search volumes.

Regulatory and cultural factors further support these trends. The Inflation Reduction Act of 2022 includes tax incentives for energy-efficient home upgrades, directly boosting smart home sales. Meanwhile, the rise of “fast fashion” alternatives, such as Patagonia and Reformation, has normalized sustainable shopping. This dual momentum ensures that smart home devices and sustainable fashion will remain top priorities for online sellers in 2024 and beyond.