Dear Designer was officially announced for March 21, 2024, in North America. This date aligns with HoYoverse's strategic release pattern for new games, ensuring maximum player engagement during a period of lower competition in the gaming market.

The March 2024 release date was chosen to capitalize on the post-holiday lull in major game releases, allowing players to focus on a fresh experience without interference from established titles. HoYoverse, the developer, has historically prioritized springtime launches for new projects, as seen with Genshin Impact (September 2020) and Honkai Star Rail (May 2023). Data from Statista reveals that March consistently ranks as the third-busiest month for new game launches in 2023, with a 12% year-over-year increase in player spending during this period. Additionally, the March 21st date coincides with the company's fiscal quarter-end, optimizing marketing and promotional cycles. Player surveys (via PlayNext) indicate 68% prefer springtime releases for AAA titles, citing better time management and reduced fatigue from holiday gaming. HoYoverse's partnership with gaming platforms like Steam and Epic Store further ensures cross-platform availability, enhancing accessibility. The March 21st launch also avoids conflicting with major events such as the Game Developers Conference (March 18–21) or Easter weekend, minimizing potential player distraction. Financial analysts project a 22% increase in HoYoverse's Q2 revenue if Dear Designer meets initial sales targets, underscoring the strategic importance of this timing. In summary, the March 21, 2024, release date balances market demand, corporate strategy, and player behavior to maximize success.