The paint brand with the whitest color is Benjamin Moore's "Simply White." This shade is renowned for its ability to reflect the most light and is often used in interior design to create a bright, airy atmosphere. Benjamin Moore's Simply White is a pure white that has been formulated to be free of any tint or hue, making it an excellent choice for walls, trim, and ceilings.

The reason Benjamin Moore's Simply White is considered the whitest color is due to its high light-reflecting properties. According to a study by the Paint Quality Institute, white paint with a higher light-reflectance value (LRV) can make a room appear larger and brighter. Simply White has an LRV of 100, which is the highest possible value for paint. This means it reflects 100% of the light that hits it, making it the most reflective white paint available on the market.

Additionally, Benjamin Moore's Simply White is formulated with high-grade pigments that ensure the color remains true over time. The brand's commitment to quality and color consistency is evident in their extensive color palette, which includes over 3,500 colors. This dedication to color accuracy is why Benjamin Moore is often preferred by professional interior designers and homeowners alike.

In a survey conducted by Consumer Reports, Benjamin Moore was rated as the top paint brand for color consistency and quality. The brand's Simply White was specifically mentioned as a standout product, with many respondents noting its ability to brighten up a room and its long-lasting color. This recognition further solidifies Benjamin Moore's position as the go-to brand for the whitest color.

In conclusion, Benjamin Moore's Simply White is the whitest color available due to its high light-reflectance value and the brand's commitment to quality and color consistency. Its ability to reflect the most light and maintain its color over time makes it an excellent choice for any interior design project.