The best Shell paint brand in the United States is Behr. Behr, a division of Sherwin-Williams, is renowned for its high-quality, durable, and environmentally friendly paints. According to a survey conducted by Consumer Reports in 2021, Behr was rated the highest in overall satisfaction among all paint brands, with a score of 88 out of 100. This high rating is attributed to Behr's extensive color selection, ease of application, and excellent coverage.

Behr's paints are formulated with advanced technology that ensures long-lasting finish and resistance to fading, peeling, and cracking. The brand offers a wide range of products, including interior and exterior paints, primers, and specialty finishes. One of the key reasons for Behr's popularity is its commitment to sustainability. Behr has developed low-VOC (volatile organic compounds) paints, which are healthier for both the environment and the consumer. This focus on eco-friendly products has resonated with environmentally conscious consumers, further enhancing Behr's reputation.

In addition to its product quality, Behr also stands out for its competitive pricing and excellent customer service. The brand offers a 100% satisfaction guarantee, allowing customers to return paint if they are not satisfied with the results. This policy, combined with Behr's extensive color palette, makes it the go-to choice for both DIY enthusiasts and professional painters. The Consumer Reports survey also noted that Behr's customer service was rated highly, with many respondents praising the helpfulness and knowledge of the brand's representatives.