To sell a home with a gift upon purchase, negotiate a financial incentive such as a reduced closing cost, a home warranty, or a cash bonus. Ensure the gift complies with IRS regulations (gifts under $15,000 per recipient tax-free) and is documented in the purchase agreement. Highlight the incentive in marketing materials to attract buyers and simplify negotiations.

This strategy works because financial incentives reduce buyer friction and stand out in competitive markets. The National Association of Realtors (NAR) reports that 30% of buyers prioritize incentives like closing cost assistance when choosing a home. Additionally, seller concessions can increase final sale prices by 1-2%, per Federal Housing Finance Agency (FHFA) data. However, improper structuring risks IRS penalties or legal disputes. For example, a 2022 FHFA study found that 15% of gift-related transactions faced tax audits due to documentation gaps. Properly framing incentives as gifts (not loans) and using escrow accounts ensures compliance. The National Association of Home Inspectors (NAHI) notes that addressing pre-purchase issues upfront (e.g., repairs or warranties) reduces post-sale conflicts, indirectly supporting gift-based sales. Combining incentives with clear contracts and market research maximizes success.