The Fender Guitar Factory is located in Fullerton, California. This location has been the primary manufacturing site for Fender guitars since the company's inception in 1946. The choice of Fullerton as the factory location was strategic, as it provided a central location in Southern California, close to the region's vibrant music scene and a skilled workforce. Over the years, Fender has expanded its operations, but the Fullerton factory remains the heart of its guitar production. The factory's proximity to suppliers and the company's headquarters in Scottsdale, Arizona, also contributes to its continued relevance as the primary manufacturing hub for Fender guitars. According to Fender's official website, the Fullerton factory is responsible for producing a significant portion of the company's guitar output, ensuring the high quality and consistency that Fender is known for.