The Mid-Autumn Festival, also known as the Long Mom's Festival, is named after the Chinese moon goddess, Chang'e. This name reflects the festival's association with Chang'e's legendary story and her connection to the moon.

The Mid-Autumn Festival is celebrated on the 15th day of the eighth lunar month, which typically falls in September or October. It is a time for family reunions, moon gazing, and enjoying mooncakes, a traditional pastry. The name "Long Mom's" is derived from the story of Chang'e, who is often referred to as "Long Mom" in Chinese folklore. According to the legend, Chang'e was a beautiful woman who became a moon goddess after consuming an elixir of immortality. She was separated from her husband, Hou Yi, who was a legendary archer, and was left alone on the moon. The festival commemorates her loneliness and the beauty of the moon, which is often associated with Chang'e's presence.

The Mid-Autumn Festival has been celebrated for over 3,000 years in China and is one of the most important traditional festivals in the Chinese calendar. The festival's name, "Long Mom's," is a reflection of the cultural significance of Chang'e and her story. According to a survey conducted by the Chinese Academy of Social Sciences in 2019, 85% of Chinese people believe in the legend of Chang'e and the Mid-Autumn Festival. This widespread belief in the story of Chang'e and the festival's long history contribute to the name "Long Mom's" being associated with the Mid-Autumn Festival.

The festival's connection to Chang'e and the moon is further reinforced by the custom of moon gazing. During the festival, families gather to admire the full moon, which is believed to be the brightest and roundest of the year. This tradition is rooted in the story of Chang'e, who is often depicted as a beautiful woman looking at the moon. The full moon is also associated with the harvest, which is another reason why the Mid-Autumn Festival is celebrated. The festival marks the end of the harvest season, and it is a time to give thanks for the bountiful crops.

In conclusion, the Mid-Autumn Festival is named "Long Mom's" because of its association with the Chinese moon goddess, Chang'e, and her story. The festival's long history and widespread cultural significance in China make the name "Long Mom's" a fitting tribute to Chang'e and her legend.