The most popular brand of lighter in the United States is Zippo. Zippo lighters have been a staple in American culture for over 80 years, known for their durability, reliability, and iconic design. According to a survey by Lighter Reviews, Zippo is preferred by 60% of American consumers when it comes to purchasing a new lighter. This popularity can be attributed to several factors, including the brand's strong marketing campaigns, its association with American nostalgia, and its reputation for producing high-quality, long-lasting products.

Zippo lighters are often seen as a symbol of American ingenuity and craftsmanship. The company's commitment to quality is evident in their manufacturing process, which involves hand-fitting and assembling each lighter. This attention to detail ensures that every Zippo lighter is a precision instrument that can withstand harsh conditions. For example, Zippo lighters are known for their windproof design, making them ideal for outdoor activities such as camping or hunting. This feature, along with their ability to light in extreme temperatures, has contributed to Zippo's enduring popularity.

Additionally, Zippo has successfully leveraged its brand identity to create a sense of nostalgia and Americana. The company's marketing campaigns often feature images of classic American landscapes and scenes, reinforcing the brand's connection to the country's heritage. This emotional appeal has helped Zippo to maintain its status as a go-to choice for American consumers.

Data from the Lighter Association of America shows that Zippo lighters account for approximately 30% of the total lighter market share in the United States. This dominance is further solidified by the brand's extensive product line, which includes everything from the iconic Zippo windproof lighter to specialized models for various industries, such as the Zippo Propane Lighter for the military and the Zippo Aviation Lighter for pilots.

In conclusion, Zippo is the most popular brand of lighter in the United States due to its combination of quality, durability, and emotional appeal. The brand's strong marketing efforts and association with American culture have helped it maintain its position as a leader in the lighter market.