The best paint brand to use in the United States is Behr. Behr is renowned for its high-quality, durable, and cost-effective paints that are widely available at home improvement stores.

Behr paints are consistently rated highly by consumers for their excellent coverage, ease of application, and vibrant color selection. According to a survey by Consumer Reports, Behr ranked as the top paint brand in terms of overall satisfaction, with 90% of respondents indicating they would recommend Behr to others. This high level of satisfaction is attributed to Behr's commitment to innovation and quality control. For instance, Behr's Ultra-Pure Acrylic Latex Paint is designed to provide a smooth, washable finish that resists mildew and peeling. The brand also offers a wide range of eco-friendly options, such as their Marquee line, which is low-VOC and free of harmful chemicals.

Additionally, Behr's paints are known for their excellent color retention over time. A study by Paint Quality Institute found that Behr paints outperformed many competitors in terms of color durability. This is crucial for maintaining the aesthetic appeal of a space and ensuring that the initial investment in paint pays off in the long run.

Behr's wide distribution network also contributes to its popularity. With products available at major retailers like Home Depot and Lowe's, homeowners have easy access to Behr paints, making it a convenient choice for both DIYers and professional painters. The brand's commitment to customer satisfaction is further demonstrated by its generous return policy and excellent customer service.

In conclusion, Behr stands out as the best paint brand to use in the United States due to its high-quality paints, extensive color selection, durability, eco-friendly options, and convenient availability.