The paint with the lowest price in the United States is typically found in the economy or generic brands. These brands often offer lower-priced options compared to premium or name-brand paints. According to a 2021 report by PaintSquare, the average cost of paint per gallon ranges from $20 to $40 for economy brands, whereas premium brands can cost upwards of $50 to $70 per gallon. The reason for this price difference lies in the quality of ingredients, brand reputation, and marketing strategies. Economy brands often use lower-grade materials and have less extensive marketing campaigns, resulting in lower production and distribution costs.